EVERYDAY FOOD. EXTRAORDINARY MATH.
PROTEIN
IS EASY.
Your rotis. Your cookies. Your snack breaks.
All 50% protein. All part of your day.
50g food = 25g protein.That's the whole idea.
PACKAGING CONCEPTREAL FOOD.✳HALF PROTEIN.✳ZERO COMPLICATED MATH.✳
SAME APPETITE. NEW POSSIBILITIES.
What's your type?
From the first bite to the last snack.
Make room for your kind of protein.
15 products. Five ways to find your protein. Flour is first up; the wider range is coming. Protein values shown are formulation targets, with final labels, prices and availability to follow.
ONE IDEA. SO MANY WAYS TO EAT.
Half the weight.
All the simplicity.
Start with our Performance Atta: a target of 50g protein per 100g flour. The wider range has its own product-specific targets, so you can mix up your food and keep track.
Listed protein targets range from 50–54g/100g. Makhana Mix nutrition is still being confirmed. Final labels will specify how to weigh and prepare each product.200gdry Performance Atta
=100gprotein at the formulation target
LESS GUESSING. MORE LIVING.
Your day. Your goal.
50gee or something else — it all counts.
Log a bite. See what's left.
TODAY
0gof 100g protein
What did you eat?
DAILY LOGPrototype tracker • Saved only in this browser, by day. Outside-food protein is entered by you from a label or trusted source. Estimates use each product’s formulation target, not verified nutrition labels. Makhana Mix is excluded until its value is confirmed.
THE EVERYDAY PROTEIN REVOLUTION
EAT.ENJOY.REPEAT.
Big goals. Small bites.
Protein that fits your life.